Someone Needs A New Marketing Director

I love catalogues and magazines, but, because I'm creepy I like to play a little game called: Who Sold My Name????

When I sign up for something, like a magazine or a survey...anything, I always correlate my middle initial with what the magazine's name is.

Example:

If I sign up for Cosmopolitan, I'll put that my name is Emily C. Smith (My middle name doesn't start with C and by the way, my last name isn't Smith). But, if, lets say I get a catalogue addressed to Emily C. Smith, I know that Cosmopolitan Magazine has sold my name. Like I said, I'm a little creepy.

So, when I received a catalogue called Body Central, and saw that it was addressed to Emily L. Smith, I knew that it had come from my many orderings of clothes from Lane Bryant.

"A new fat girl catalogue?" I thought to myself "Awesome."

But, to my shock and to the shock of fat girls around the country that received this catalogue at the same time, it was for skinny girls. Wait, I should clarify, it was for really skinny girls. This catalogue didn't even go into XL, like many skinny catalogues do.

I'm sure there is a simple explanation for this, like the LB happens to be owned by the same company or something, but I just want to know who the genius was who wasted postage and paper to send someone who obviously shops at Lane Bryant a skinny girl catalogue?